Feb 082016
Garrelfs, I (2016). From Conceptual Blending to Procedural Blending: Applying a Model of Cognition to Process in Sound Art Practice. In: Denham, S. and Punt, M. eds., (2016). Off the Lip Conference Proceedings 2015Plymouth: TT OA Papers pp. 71-88
Tis paper is based on a practice-led PhD research project conducted at CRiSAP, University of the Arts London. In this research, a theory of cog-nition, 
conceptual blending (Fauconnier and Turner 2003), was applied to the investigation of process in sound art practice, resulting in the model of 
 procedural blending  (Garrelfs 2015). Conceptual blending posits that everyday, subconscious activities such as cross-domain mapping are involved in combining elements from a range of inputs into new concepts. Procedural blending borrows from and extends conceptual blending to create a tool for considering and articulating pro-cess, allowing artists to foreground their own voices within discourse. 
Trough the notion of inputs, which are blended through an iterative process of making into outputs, procedural blending illustrates how new  work is created. Inputs can be drawn from diverse, even dissimilar catego-ries, including media, genres, technologies, approaches, and even personal aspects such as emotions or personality traits can be considered as an input.  As a consequence, this research also extends the notion of process to include all that artists might encounter in their lives.

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